15 September 2025

Apple’s new iPhone 17 lineup has landed, bringing bigger, brighter displays, smarter cameras and serious battery gains – plus Pro-level power for teams who need it. Here’s a quick, business-friendly rundown on what’s new, and how Square One Network can swap your aging business mobiles to iPhone 17s, on a simple, tax-efficient monthly business lease.

What’s new in the iPhone 17 family (at a glance)

  • Larger, smoother display on iPhone 17: now 6.3″ Super Retina XDR with ProMotion 120Hz and Always-On – easier on the eyes outdoors too, thanks to up to 3000 nits peak brightness. Yeah, we had to look it up too… “3000 nits peak brightness” means the screen can briefly reach 3,000 candelas per square metre (cd/m²) – that’s what a nit is – in certain conditions (e.g., HDR highlights or direct sun). It’s a maximum brightness, not the level you’ll see all the time.
  • Tougher glass: Ceramic Shield 2 on the front delivers 3× better scratch resistance and reduced glare; Pro models also add Ceramic Shield protection to the back. The iPhone got tougher!
  • New front camera for better video calls & content: an 18MP “Centre Stage” front camera with a larger, square sensor – great stabilisation, landscape selfies without rotating, and Dual Capture to record front + rear at once. Can’t wait to try that!
  • 48MP across the board: iPhone 17 gets a 48MP Dual Fusion system (Main + new 48MP Ultra-Wide with optical-quality 2× Telephoto). Pros add a triple 48MP setup with the longest optical-quality zoom yet (up to 8×/200mm). Zoom zoom!
  • Faster chips: iPhone 17 moves to A19; iPhone 17 Pro/Pro Max step up to A19 Pro with a new vapor-chamber thermal design for sustained performance – think heavier apps, on-device AI, and AAA mobile gaming!
  • Battery life boost: iPhone 17 is rated up to 30 hours video playback; Pro Max up to 39 hours, with fast-charge to 50% in ~20 minutes using a high-wattage USB-C adapter. Increasingly becoming the standard connector on many devices.
  • More starting storage: base models now start at 256GB. Needed for the additional image capability these days.
  • Connectivity & pro video niceties (Pro): Wi-Fi 7/Bluetooth 6 via the new N1 wireless chip and first-in-phone support for ProRes RAW and genlock for multi-camera shoots. One for the photographers amongst you.

Release & UK pricing: pre-orders opened Friday 12 Sept, arrived in stores Fri 19 Sept. Guide prices: iPhone 17 from £799, iPhone 17 Air from £999, iPhone 17 Pro from £1,099, Pro Max from £1,199 (256GB starters).

Why it matters for your team

  • Happier hybrid days: brighter screens, tougher glass and big battery gains make long days between office, client sites and home a non-issue.
  • Sharper calls & content: the new Centre Stage front camera keeps faces framed and video stable – perfect for customer calls, field updates and social content.
  • Headroom for modern apps: A19/A19 Pro + improved thermals mean smoother CRM use, on-device AI features and faster image/video processing on the go.

Upgrade the tax-efficient way with Square One Business Leasing

Avoid a big upfront hit and refresh devices as OpEx with our Business Leasing:

  • Simple monthly payments instead of capital outlay – keep cash in the business.
  • Tax advantages: lease payments are tax-deductible vs. buying outright with cash.
  • Spread the VAT in instalments rather than paying it all up front.
  • Upgrade flexibility: move to newer models any time during the lease to keep pace with Apple’s annual cycle.
  • Fits every size: funding from ~£1,000 transaction size upward – from startups to established SMEs.
  • End-of-term options tailored to your policy (retain, refresh, or return).

How an iPhone 17 refresh works with us

  1. Pick your models & storage (17, Air, Pro, Pro Max).
  2. We quote a monthly lease (e.g., 24–36 months), optionally bundling cases, screen protectors and mobile device management.
  3. We handle provisioning (number/SIM/eSIM, Apple Business Manager enrolment, device policies) and secure device wipe advice for current mobiles.
  4. Rollout with zero-drama logistics – staged deliveries, user guides, and friendly aftercare from our Bristol-based team.

⚠️ Note: tax treatment depends on your circumstances – always check with your accountant. Our team can liaise with them to structure things the right way.

Ready to price up a business mobile fleet?

Tell us what devices you’re looking for and how many users you have, and we’ll build a no-obligation leasing quote that’s kinder to cash flow and easier to manage. Start here: Business Leasing with Square One Network.

Get in touch today!

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